Having talented human resources will help companies gain a competitive advantage in the market. However, the attract talent never easy, even very difficult, complicated.
To help you solve the talent problem effectively, Ms. Uptalent has compiled 08 strategies to attract talent when recruiting in the article below. Stay tuned to see what these strategies are!
CONTENTS:
1- How to understand talent attraction?
2- The importance of attracting talent
3- Talent attraction process
4- 08 Effective Talent Attraction Strategies You Should Know
1- How to understand talent attraction?
Talent attraction is understood as the process of finding candidates with specialized knowledge and skills that match business needs and expectations.
Essentially, attracting talent is actually a new method of recruiting personnel. The reason it is so called is due to its ability to bring long-term value to the business and its long-term strategic nature.
The special thing about talent acquisition is that it’s not just about finding a suitable person for a vacancy, but a process with many steps that takes place over a long period of time. Specifically, it ranges from the search, selection, selection and further search of unqualified candidates.
In other words, the talent attraction process aims to create a sustainable source of candidates for the company. From there, companies can guarantee the human resources necessary for their long-term activities.
2- The importance of attracting talent
Today, attracting talent is a top priority for businesses. The reason is that:
2.1- Attracting talent reduces recruitment and training costs
With a good talent attraction policy, companies can reduce many costs related to recruiting and recruiting staff.
Interesting professions
Instead of having to spend large sums of money on job offers, companies can broadcast good compensation systems to attract talent.
In addition, companies also save a lot of training costs when recruiting talented employees. The reason for this is that quality candidates already have the professional skills to start the job without having to go through any training.
2.2- Attracting talent reduces staff turnover
The advantage of attracting talent is that it can increase employee loyalty and their desire to stay with the company for a long time. From there, companies can maintain a stable workforce.
2.3- Attracting talent to increase labor productivity
By accurately and fairly evaluating employee efforts and providing appropriate rewards and incentives, companies can increase workplace productivity.
Also, talented employees always know how to work as efficiently as possible. As a result, labor productivity will increase significantly.
2.4- Attracting talent to help improve business performance
Effectively attracting and retaining talent will help companies maintain a stable market position and achieve stable long-term growth.
3- Talent attraction process
Attracting talent is not something that can be done in the short term. To be successful in this regard, companies need to have a methodical, long-term plan and implementation process.
Due to differences in characteristics and scale, each company’s talent acquisition process will be different. However, the most basic steps in the process usually include:
– Generate leads.
– Recruit and attract potential candidates.
– Interview and evaluation.
– Evaluation of references.
– Select the most qualified candidates.
– Make hiring decisions and evaluate job performance.
By performing the above steps in a methodical and professional manner, companies can not only achieve the expected talent attraction effect, but also avoid mistakes that lead to loss of talent.
4- 8 Effective Talent Acquisition Strategies You Should Know
4.1- Consider talent acquisition as a marketing campaign
Recruiting isn’t what it used to be. To win the war for talent, companies must provide a positive experience for candidates, thereby convincing them to join their staff.
In fact, it’s no different than businesses that use marketing campaigns to convince consumers to use their products and services.
Therefore, in the process of attracting talent, companies must act by building brands and promoting their products. For example, they can describe more information about company culture, compensation policy, and events in the job posting.
In addition, companies should also create their own recruitment page and develop a recruitment section on the official website. This has a great effect in encouraging applicants to apply.
4.2- Create an attractive and professional corporate brand to attract and retain talent
The next strategy you should adopt to successfully attract talent is to build a strong employer brand. You should ensure that you have up-to-date information about the company and its culture on the company’s website and social media accounts.
It sounds very simple, but it has a great effect in attracting talented candidates and clients for the company.
The corporate culture factor has always had great appeal in retaining talent, especially talented leaders. Meanwhile, talented candidates are attracted to good employees. Therefore, companies must create a strong brand associated with exceptional employees.
Be aware that candidates may initially be attracted to the brand of the company, but ultimately the reason that drives them to join the company is the talent they will be working with.
4.3- Actively promote the strengths of the company
In fact, this strategy is relatively simple to implement. Basically, you just need to give a reason why the candidate should work for the company.
Some factors you can use to help candidates understand this include a professional and friendly work environment, plenty of training and promotion opportunities, and the spirit of cooperation and solidarity within the top team. .
4.4- Offer training and career development opportunities
Good employees are always looking for training opportunities to improve their knowledge and skills as well as their own abilities. Companies must therefore have training and staff training policies adapted to meet their expectations.
In addition, talented people are often people who are always eager for challenges and recognition. Therefore, you need to create the conditions for them to participate in complex and very demanding tasks. Thus, they will gradually improve and develop their career in a sustainable way.
4.5- Develop detailed job descriptions
A detailed job description that fully demonstrates the candidate’s requirements and duties will be an important basis to help you determine who the ideal talent is.
Moreover, a clear and specific job description also helps you easily weed out unsuitable candidates. Thus, it will be easier for you to find qualified candidates and you will also save a lot of time and effort in the search for candidates.
4.6- Have flexible solutions to help employees balance work and private life
Besides work, talented people also have a family and personal life. You must therefore develop suitable solutions to help them work safely and ensure a balance between life and work.
For example, you can organize fun and entertainment events to help employees create balance. Or you can implement regulations such as allowing employees to work from home on an optional day of the week, allowing children to come into the company on Saturdays, etc.
In addition, attention should also be paid to maternity leave, leave or flexible working hours, etc. Only then will new talent want to stay with the company for a long time.
4.7- Set up an attractive bonus mechanism
Apart from the high salary, the bonus is the factor that can help companies attract talent extremely effectively.
There are a number of popular bonus programs you can refer to, such as: employee free share award, bonus for achieving goals, annual bonus based on work performance, etc.
4.8- Broaden the scope of talent attraction
Instead of just using a few familiar channels to find talent, companies should expand their reach across many different channels. Examples include specialized job sites, recruiting events, or academic programs.
Since there are so many different channels to reach talent, you need to think carefully about which channel works best for you.
According to Uptalent, you should rely on the required skills, roles and tasks of each specific position to choose an effective and appropriate talent search channel.
Thus, Ms. Uptalent has just shared with readers 08 strategies to attract talent in recruitment and some useful information related to this subject. I hope you can use what Uptalent shares to build a team of talented people for your business. Good luck!
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