Pepsico’s CEO and the Problem of Attracting and Retaining Talent

CEO Pepsico và bài toán thu hút và giữ chân nhân tài

Ms. Indra Nooyi – CEO of Pepsico with secrets attract and retain talent in the business The uniqueness has brought remarkable success to this brand. The tactics applied are:

Get to know your employees and their families well

When shared in the press, Ms. Indra Nooyi said talent recruitment, her desire to pay special attention to her employees stems from her return home to India. At that time, she was the top CEO of Pepsico. At that time, her family and neighbors respected her a lot and complimented her mother – who was credited with raising Indra to adulthood.

That’s why she came up with the idea of ​​sending letters to the parents of the company’s executives and expressing their gratitude for their children’s contributions to the company. Subsequently, she herself also sent letters to the spouses of the people in question to show them her appreciation.

Showing gratitude and appreciation to the company’s employees is the optimal solution to motivate yourself to work. At the same time, it is also the means of talent recruitment, Develop a love of work among employees, help them stay and give their best to the company.

Allow employees to see clear strategies that need to be implemented

The CEO of Pepsico believes that clearly defining the work directions and objectives of employees will align their social responsibilities and serve the development of Pepsico. This is considered work business talent Inherit the company’s reputation to create distinct values ​​for customers.

The mission of working at Pepsico is to fulfill missions such as: producing foods that meet public tastes, healthy and environmentally friendly products,… Pepsico products include Cheetos, Doritos, Lay’s Chips, …employees will need to make improvements to ensure better quality, less fat and better health protection.

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Job attract talent starting by precisely determining the work objective of the company and of each individual. Good people will surely want to work at companies with a clear mission, vision and company culture that matches their personal culture. This is exactly what any company can do to attract their candidates and motivate them to contribute. This is something any company can do to build employee loyalty and keep them motivated.

Talents in Vietnam There is no shortage, but not all companies can apply this method in their recruitment process. Thus, defining a clear strategy will promote the ability of employees and companies to work.

Give talented people autonomy in their work and increase their influence

Attractive jobs

At Pepsico, employees are free to create their own problems. Pepsico employees around the world benefit from the best conditions to create potato products with a strong local identity. They must ensure a certain crispness, the staff can add other flavors such as: a seaweed flavor for the Chinese market, a squid flavor for the Thai market,… depending on the tastes and culture of each country.

At Pepsico, for attract and retain talent in the business, Ms. Indra gives her employees permission to operate like small entrepreneurs while implementing their ideas to achieve results. Talent in business When they feel like they can make a difference and give their best, they will stay loyal to that company.

In Vietnam, the human resources director of Pepsico Vietnam said that the ability of Vietnamese workers is very good and can be compared with staff in other countries around the world. More specifically, at Pepsico Vietnam, the team business talent Viet are trained to be competent and enthusiastic about their work, they are continually trained for high-level positions in the company.

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While in many other countries, it is difficult for natives to reach important positions like HR director or marketing director, etc. Concretely, in the process of recruiting high-level personnel, out of more than 1,000 employees of the company, only The remaining 3 foreigners are Vietnamese. Team Building Vietnamese talent must be implemented clearly to ensure the success of a company’s human resource management.

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Ensuring an environment where employees can perform at their best

CEO Pepsico attract and retain talent in the business by creating an ideal environment for employees to perform their work to the best of their ability. This includes the establishment of social protection schemes, working hours, holiday activities,…

Ms. Indra Nooyi wants to create an environment where all employees will work with everything they have, and not just to earn a living. Pepsico wants all employees around the world to be able to work at Pepsico, not just those lucky enough to have a good education.

In Saudi Arabia, there is a law that prevents men and women from working together. Pepsico built factories to keep male and female workers separate. this is the way talent recruitment adapted to each local culture while ensuring full compliance with laws when working.

It is also a respectful environment business talent universities. The school will have many benefits in applying practical information from businesses to complete the training process. For students, acquiring practical knowledge directly from the lecture hall is a way to accumulate practical experience, creativity, teamwork ability and self-confidence to prepare for life.

Pepsico attract talent through partnerships with many leading universities to select the best senior executives for us. This helps students acquire the necessary skills and helps companies avoid wasting the best talent on their business.

Pepsico is one of the most successful companies in the world. Strategy attract and retain talent in the business This is a valuable lesson that other global businesses in general, and Vietnamese businesses in particular, can apply for their own success.

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