In Vietnam, marketing profession is considered one of the hottest professions and attracts a large number of employees. The reason is that it is an interesting profession, with many challenges and attractive job opportunities. If you are also interested in marketing, follow the following article by Ms. Uptalent to understand what is a career in marketing? At the same time, it is possible to orient the most suitable marketing career.
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What is a career in marketing?
The marketing profession is a term that refers to the positions in charge of communication and advertising related activities in a company. It is a very diverse profession with many different positions. Uptalent will only talk here about a few professions based on two main areas: the client and the agency.
Customer-to-consumer marketing means that you will be in charge of a company’s communication, including online and offline activities. Or you can be in charge of a specialized area such as commerce, digital, public relations, mass communication,…
Meanwhile, doing marketing in an agency, your job will be specialized in different positions such as: design, planning, organizing events, building products and account (responsibility. connecting agencies and clients).
What do you need to learn to do marketing?
To become a professional marketer, the best way is to major in marketing at colleges and universities with training in this field. Currently, majoring in marketing is very popular in universities and colleges. By studying this major, you will gain knowledge on researching market needs, customer tastes, analyzing consumer behavior, developing marketing strategies, and more.
In addition, studying marketing also helps you know how to do the following things: market research, market segmentation, brand positioning, competitive analysis, marketing strategy, promotion policy, budget planning, measuring marketing effectiveness .
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You can study marketing at universities such as:
+ National University of Economics
+ Finance Academy
+ University of Commerce
+ Technological Institute of Posts and Telecommunications
+ RMIT International University of Hanoi
+ University of Finance and Marketing
+ University of Economics – Law – National University of Vietnam, HCMC
+ Ho Chi Minh City University of Economics and Finance
+ Ho Chi Minh City University of Economics
Apart from studying in universities and colleges, you can also study marketing on your own if you have a good foundation, thinking skills, passion, creativity, and strong discipline. You can self-study by reading marketing books and magazines, following marketing websites, participating in forums, professional marketing groups, and more.
What skills does a marketing career require?
In addition to professional marketing knowledge, a person who wishes to practice this profession must also acquire important skills such as:
1- Ability to adapt and be flexible in the face of change
Business activities always have potential unexpected factors. The market is also constantly changing, forcing companies to quickly change their plans accordingly. Therefore, with a flexible career like marketing, you need to be very adaptable and able to handle work flexibly in all situations. If you can turn a disadvantage into an advantage, even better.
2- Observation and listening skills
This skill will help marketers better understand customer psychology. From there, they will understand customer wants and aspirations and can improve or create new products that best meet customer needs.
3- Enthusiastic and creative
Those who follow the marketing profession need a sharp head, good thinking and must constantly come up with unique and new ideas. They also need constant enthusiasm and creativity to be a good marketer. In addition, one must also accept to face risks or difficult situations if one wants to succeed in marketing.
4- Communication skills
Communication skills are essential for marketers. Because at work you will have to regularly exchange and interact with customers, colleagues and partners. A marketing expert will always know how to adapt his behavior to each audience he meets and to whom he speaks.
Besides, good communication skills also help you create interesting stories and can lead others in conversations. You’ll immerse customers in your story, touch their emotions, and engage them in your company’s products and services.
5- Skills for teamwork
No one can carry out a successful marketing campaign alone. You will still need to coordinate with a group of people, including members of your team and other departments within the company. Therefore, teamwork skills are very important as they will help you see the big picture, find the right marketing direction and implement it in the best way.
6- Sales Skills
Sales skills are not only important for salespeople, but also essential for marketers. Because marketing means making customers feel like they need to buy your product. Even though they might not have intended to buy at first.
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How much does a marketing career earn?
One of the characteristics of the marketing profession is to accept people without experience. Thus, even fresh graduates can enter this field.
Companies are willing to recruit new graduates and train. The salary will depend on the amount of work and the duration of your work. If you work part-time, you can receive a salary of 2 to 3 million/month. If you work full time, the salary will be 5-8 million/month.
For a marketing career, the salary will increase with your experience. With 1-2 years of experience, you will receive a salary of 7-11 million/month. From 3 to 5 years of experience, the salary will be around 15 to 30 million/month.
Apart from professional experience, the salary for a marketing career also depends on the level you hold. As following:
+ Account manager: 6-7 years of experience, salary around 46-50 million VND/month.
+ Creative director: 4-5 years of experience, salary around 60-80 million VND/month.
+ Senior Account Manager: 3-4 years of experience, salary around 40-50 million/month.
+ Account Manager: 2-3 years of experience, salary around 24 – 34 million VND/month.
+ Media production manager: 4 to 5 years of experience, salary of around 30 to 40 million VND/month.
+ Brand Manager: 7-8 years of experience, salary around 35-45 million VND/month.
+ Head of marketing department: 5-6 years of experience, salary around 70-100 million VND/month.
+ Marketing Director: 9 to 10 years of experience, salary around 90 to 120 million VND/month.
+ Head of digital marketing department: 3 to 5 years of experience, salary around 36 to 45 million VND/month.
+ Head of market research department: 3 to 5 years of experience, salary around 32 to 45 million VND/month.
+ Marketing staff: 2 to 4 years of experience, salary around 14 to 18 million VND/month.
+ Corporate Communication Manager: 2-3 years of experience, salary around 8-15 million VND/month.
In addition to the salary, the marketing profession also enjoys quite high bonuses. Usually, the bonus level ranges from 5-9% of the total annual salary.
In short, marketing is an interesting profession with a very good potential for development. Hopefully, through what Uptalent has shared in the article, readers will have a better understanding of the marketing profession and be able to orient themselves properly. Good luck!
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