What path led Unilever Vietnam – a company after only 15 years of activity in this market – to achieve a turnover close to 1% of the country’s GDP? Mr. Ly Truong Chien, Senior Expert in Restructuring and Strategic Management Consulting, Former Professional Marketing Director of Unilever Vietnam (1996 – 2006), Former PC Sales Director […]
The success of the TH TrueMilk brand
Although it has only been around for seven years, the clean milk brand TH True Milk is mentioned with pride by Vietnamese. It is a dairy brand with the most modern cow breeding in Southeast Asia, with a turnover of more than $1 billion, and a “clean milk” brand. unrivaled” on the Vietnamese market. “Daring” […]